Monday, 8 February 2016

Excellent Marketing!

I won this book in a Goodreads giveaway and was so pleasantly surprised when it arrived.

Penguin/Random House Canada certainly did an amazing job in packaging this book.  I'll say one thing for sure - the creative packaging of the ARC made certain I did not place this one on the shelf and forget about it!  FYI ... I wanted to have a peek at it yesterday morning and finished about 2/3 of it.  I'm hoping to finish it off tonight - yes - it's that good!

But ... I want to share the packaging.

It came in a clear plastic "Evidence Bag" complete with some evidence (the Skittles ... which really makes sense when you read the book) and an "Evidence sticker" on the outside.

Big shout out to the "Widow" marketing department - I LOVED IT !!